This chapter presents the findings and results of the analysis for meeting the objectives of the study. It deals with data analysis of consumer buying preferences and perceptions towards various brands of cars in the Tirunelveli District. This is done by analysis of the demographics profiles of the respondents, consumer buying preferences towards various brands of cars, influencing factors towardsin consumer buying preferences towards various brands of cars, consumer perceptions towards various brands of cars, and problems faced by the consumer during and after buying a car.
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