DeearDear David,

Entering the European market is a big step for our company. If it will beis successful, our income may grow. ActualThe actual strategy needs some changes to make it work out. I choosedchose some improvementimprovements which, in my opinion, canwill help in coming to Europe.

My first idea is to develop a wider producyproduct range. We could produce, for example, document cases ofor shoulder bags. People will buy things like this, because they will match their luggage and complete an outfit. It will increase our sellssales and it's also great advertising for our company.

I think that we should promote our brand as exclusive and made in America. Our products should be associated with high standardstandards and quality. It will shoeshow that our brand asis made for successful people. Also, making advertismentadvertisements with celebrities or show onshowing in movies and television shows will increase our brand awarnessawareness. I recommend it, because it's important to from beginning work for an image of a good, known and reliable brand from the beginning.

I suggest to meet anda meeting to discuss the details next fridayFriday at 1pm if it is finethis works for you.

I look forward to your reply.