Good DayDear Mr. XXX,

My team and I are currently working with a client to identify viable business opportunities to invest in, and willwe need your point of view on one of the opportunities we have selected. We are proposing to redefine the insurance experience in Nigeria to one that is more lifestyle focused, creating more of an experience than simply making a sale.

A perfect example of a company that sells insurance as an experience, rather than a product, is https://www.vitality.co.uk/ owned by Discovery. Does Prudential offer any service similar to this? What has been your general experience with lifestyle themed insurance products? Do you see an opportunity in this space, especially in a growing market aslike ours? Is there a real demand for this types of offeringservice, or is it all a fad set to cease in a few monthsmonths' time?

We would really appreciate your expert view on this, and willwould like to book a short call with you to discuss this further. Let me know when you can spare 20 – 30 minutes to talk this through with the rest of the team.

Looking forward to receiving your response on this.