Explain how businesses use social media for their promotion

It is common knowledge that advertising is a motor of trade. To be promoted and sold, a product should be in demand; people should know about it and be eager to purchase it. The more audiencean audience knows about the product, the better chance for a business to successfully promote and sell the goods. Billions of people in today’s globalized world have accounts inon social networking sites. Hence, social media can be used as an effective tool in advertising.
Businesses choose diverse strategies and tips for promoting products, in accordance with a productproduct's category and potentialsthe potential of aadvertising on social networknetworks. Thus, Facebook is suitable for promoting services, while Instagram and Pinterest, having more of “visual content”, are appropriate for advertising clothes, beauty products, and hand made productsitems.
The most popular way of promoting goods is to constantly upgrade thea profile in order to engage followers. Upgrading implies posting hashtagged good-quality photos of the products, making interesting video reviews or entertaining videos for the audience, and subscribing to other followers’ updates and giving likes to their contents. TheAn effective tip to involvefor involving people is to offer sales and discount programs. Contests and challenges are helpful in promoting goods as well. Businesses also actively use means of viral marketing to engage users. To become viral, the advertising content must be of great interest to people, so that they would like to share it. Jonah Berger inIn his book Contagious: Why Things Catch On, describingJonah Berger (2013) describes six “STEPPS” (Berger 2013) how to drawfor drawing an audience’s attention to the content, pointspointing out that the content should be funny, create emotions, and bring real value to the community.
When scrolling news feeds, subscribing to communities, playing online games – users face advertising in social media platforms all the time, so to successfully compete inon social media, platforms full of promotingpromotional content, one should be original, creative, and eye-catching.