1. The three basic types of startup ideas are new market, new technology, and new benefit ideas. The most common source of inspiration for startup ideas comes from personal or work experience, hobbies and personal interests, and accidental discovery.

2. The ten approaches outlined in this chapter includes include, borrowing from existing products and service ideas or other industries, combining two businesses to create a market opening, beginning with a problem in mind, recognizing a hot trend and riding the wave, exploring ways to improve the functions of existing products or services, thinking of possible ways to streamline a customerscustomer's activities, considering adopting a product/service to meet a customercustomer's needs and different wayways, imagining how the market for a product/service could be creatively expanded, offering products through a subscription service, and cashing in on the shared economy.
The most important features of these are:
i. Borrowing products/services from other businesses without breaking the law or becoming unethical.
ii. Combining the two businesses, customers can experience something different from what other company’scompanies offer.
iii. Solving a major problem that affects customers.
iv. Starting a business ofoff by following trends can lead to successful success and have a large impact on society.
v. Adding a new feature or improving an existing product/service can introduce new sales and ventures.
vi. Coming up with ways to take some of people’s burdens away, in order to make their lives easier.
vii. Borrowing a product/service from an existing company and making it for different customers, who are looking for different things.
viii. Take an already used product/service and creativitycreatively expand it into a new one.
ix. Selling items on a month to month basesmonth-to-month basis to customers, thatwho are on a set schedule.
x. Help join customers to product/serviceproducts/services that are not fully taken advantage of.